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Thinking on AI, transformation and the human edge.
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Australia Should Have a Stake in the AI Economy
Australia should not just host the AI economy. We should have a stake in the capability, value and agency it creates.
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3 June 2026 Β· 18 min readThe Demystification of AI Economics
Token costs have collapsed 98% since 2023. So why are your AI bills going up? Sarah Pirie-Nally unpacks the Jevons Paradox, the hidden costs nobody budgets for, and the Conscious AI toolkit β a lean, human-centred approach to AI spending that protects your clarity, your margin and your humanity.
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5 May 2026 Β· 8 min readI Replaced Go High Level, Flodesk, and Half My Tech Stack With One AI System I Built Myself
Most business owners are drowning in tools that don't talk to each other. I spent years in that loop β until I built Pip: a 7-phase AI intelligence layer that replaced my entire fragmented stack with one coherent system.
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5 April 2026 Β· 12 min readThe AI Reality Check: Why 95% of GenAI Pilots Are Failing (And How to Not Be One of Them)
Behind the AI hype machine, 95% of GenAI pilots are failing to deliver measurable value. From IBM's $4B Watson disaster to Deloitte's hallucinated report, here's what's actually going wrong β and how the successful 5% do it differently.
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27 March 2026 Β· 7 min readThe True Cost of AI Tools
Every time you Google, generate, or prompt β something real is consumed. Energy. Water. Money. Attention. Here's what's actually behind the click β and how to use AI more consciously.
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14 March 2026 Β· 10 min readI Want to Teach You to Lead with AI
Not because I have all the answers. Because I found some of them the hard way β and I refuse to let that be a rite of passage for every leader who comes after me.
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14 March 2026 Β· 12 min readContext. Content. Point of View.
Why the Double Diamond is the most powerful AI framework you already know β and why most leaders are using it in reverse.
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14 March 2026 Β· 8 min readThe New Leadership Imperative: Taste
Why curation and creative direction are the most underrated β and most urgent β skills of the AI era.
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24 April 2025 Β· 12 min readAI Tool Intelligence Report 2025β2026: Not All AI Is Created Equal
A no-fluff comparison of ChatGPT, Claude, Perplexity, Manus, Claude Code, Claude in Design, Gemini, and Microsoft Copilot β and how to choose the right tool for the right job. After 18 months embedded with organisations from boutique startups to major financial institutions, here's the definitive breakdown.
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