AI Strategy
Context. Content. Point of View.
Why the Double Diamond is the most powerful AI framework you already know — and why most leaders are using it in reverse.
14 Mar 2026
12 min read
Thinking out loud on AI, leadership, brand, culture, and the art of building something that matters.
Why the Double Diamond is the most powerful AI framework you already know — and why most leaders are using it in reverse.
Why curation and creative direction are the most underrated — and most urgent — skills of the AI era.
Ideas, insights, and inspiration on AI, leadership, and building businesses that matter — delivered to your inbox every week.