Soft Sole Design
Soft-sole leather construction supports natural foot development and allows tiny feet to feel the ground beneath them, the way nature intended.
Wonder venture - est. 2014
Sienna baby.
Soft-sole leather baby shoes. An Australian brand.
Sienna Baby began with a question and a suitcase. Sarah took 14 pairs of shoes on a trip, tested demand on Instagram, then moved to factory production. A founder's instinct, proven fast and scaled with care.
01 / The story
A founder's intention.
Sarah Pirie-Nally, a seasoned innovation leader and a mother of young children, noticed something missing in the baby shoe market. The options were either stiff and uncomfortable or cheap and uninspiring. She wanted something better.
Rather than write a business plan, she ran an experiment. Sarah took 14 pairs of soft-sole leather shoes on a trip and tested demand on Instagram. The response told her everything she needed to know.
Parents across Australia fell in love with the quality and the story behind them. With demand proven, Sienna Baby moved to factory production, maintaining the quality and care that made it special.
It is a classic founder story: see a gap, test it quickly, and build a brand from scratch, all while working full-time and raising a family.
02 / The journey
From test to scaled.
- 01
Fourteen pairs
Sarah packed 14 pairs of soft-sole leather baby shoes for a trip. A small, simple test of whether the idea had legs.
- 02
Tested on Instagram
Demand was tested in public, on Instagram. Parents responded, asked questions and wanted more. The signal was clear.
- 03
Factory production
With demand proven, Sienna Baby moved to factory production, scaling the brand while protecting the quality and care that made it special.
03 / What made it special
Small shoes. Big care.
01 02 Genuine Leather
Beautifully made from genuine leather. Shoes that looked as good as they felt, and stood up to the wonderful chaos of little explorers.
03 Australian Brand
Born in Australia, loved by parents across the country. Sienna Baby was a proudly local brand built on quality, care and community.
04 Founder Story
A classic founder story: see a gap, test it fast, build a brand from scratch and scale it when the world says yes.
The Wonder ecosystem
Built on wonder.
Sienna Baby is part of Sarah's broader ecosystem of ventures, each one built from a genuine belief that the best businesses create wonder.
Related
Keep wandering.
Got an idea worth testing?
Start with fourteen pairs.
Every venture starts small. Bring us yours and we will help you find the fastest honest test.
sarah@wonderandwander.com