Venture · Wander · Co-founded by Steve

The Flights Club

Every hard-working business owner deserves to fly flat.

01 / The founder

The Points Whisperer.

Steve Hui is a legend in his own right. Known as The Points Whisperer, he built iFLYflat to help Australian business owners turn everyday spending into Business Class seats.

He joined a Wonder & Wander growth sprint. What started as a sprint became a partnership: Steve Pirie-Nally went all in and became his co-founder.

02 / What it is

What Flights Club is.

The Flights Club (iFLYflat) is a points membership for business owners. Members learn to turn the money they already spend into points, and the points into Business Class seats. Tiers run from Explore to Platinum and Black, with a Circle community, the Blueprint to 1 Million Points course, and Flights Club Travel, a concierge travel service launched in May 2026.

The Flights Club in numbers

6,000+customers
400members
1B+points booked
200+media appearances
03 / Our role

The role Wonder & Wander plays.

Steve Pirie-Nally is co-founder and Head of Growth & Partnerships. Sarah works embedded as CDO/CTO advisor: a 120-day engagement covering strategy, the Explore membership launch, a Circle community with 12 spaces and 3 tiers, two AI-native websites (iflyflat.com.au and flightsclubtravel.com.au), and MCing roadshows in Melbourne, Sydney and Brisbane.

04 / In his words

Testimonial

We're working with Sarah Pirie-Nally to advance how we use AI across the business — in a structured, professional way that genuinely improves our service to clients, not just for the sake of it. The website rebuild alone was transformative, but the real value is in the strategic thinking behind every decision.
Steve Hui, Founder & CEO, iFlyFlat / The Flights Club