TWO WORLDS.
ONE VISION.
Wonder & Wander is an innovation practice. We have been designing the future — through strategy, experience design, and cultural transformation — for over two decades. AI is our sharpest instrument. Human creativity, lived experience, and strategic thinking are the practice.
WHERE IT ALL BEGAN
Wonder Tribe was the innovation, experience design, and corporate capability company — helping organisations think differently, build better cultures, and lead with intention. Working with banks, councils, corporates, and SMEs to design the future from the inside out.
Wander Pilot was the travel, innovation, and experience design company — curating extraordinary journeys that transformed perspective and deepened connection. Helping hotels think about their experience strategy, and leaders discover what’s possible when they leave the ordinary behind.
WONDER & WANDER
When Wonder Tribe and Wander Pilot came together, something new was born — an agency that fuses experiences, innovation, Web3, AI, and the transformative power of extraordinary places. Boutique in size. Global in span. Always innovative.
THE WOMAN
BEHIND THE WONDER
Sarah Pirie-Nally is a brand strategist, AI educator, speaker, and the creative force behind Wonder & Wander. With 22 years across innovation, talent, capability, and experience design, she brings a rare combination of strategic rigour and creative depth.
She's obsessed with the intersection of technology and humanity — and with helping leaders build businesses that are both powerful and purposeful. She believes that the future belongs to those who design it with intention.
Sarah is the creator of the Wonder Conductor AI program, founder of the Evolve X and She Evolves communities, and a sought-after speaker on human-centred AI, brand strategy, and conscious leadership.
THE MAN
BEHIND THE WANDER
Steve Pirie-Nally is a seasoned entrepreneur, Strategic Experience Architect, and the Wander in Wonder & Wander. With 16+ years building travel companies and co-founding ventures across points strategy, expeditions, family travel, and wellness, he brings a rare blend of commercial creativity and deeply human design.
He co-founded Unleashed Travel — named one of Australia's 100 fastest-growing startups by BRW — and co-founded The Flights Club (iFLYflat) with Steve Hui, helping 6,000+ business owners turn everyday expenses into Business Class seats.
Steve is also the founder of Nurture Change (an entrepreneur community across ANZ), co-founder of Wonder Lab Auckland (New Zealand's first Well-being by Design centre), Big Family Escapes, and the Stewardship Antarctica expeditions. He is the calm anchor to big dreams — father of five, ocean-lover, and the man who makes the extraordinary feel inevitable.
WHERE STRATEGY
MEETS SOUL
"We exist at the intersection of science and logic, art and spirituality, and the pure magic of wonder."
This is not just a tagline. It's the lens through which we approach every client, every project, every conversation. We believe that the most enduring brands — the ones that genuinely move people — are built at this intersection.
OUR VALUES
Human First
Technology should serve humanity, not the other way around. Every strategy, system, and solution we build starts with the human experience.
Wonder
We believe wonder is a superpower. The ability to see possibility where others see problems is the foundation of everything we do.
Impact by Design
We don't do things by accident. Every decision is intentional, every action is purposeful, and every outcome is designed to matter.
Community
The best ideas emerge in community. We build spaces where leaders can think bigger, connect deeper, and build what matters together.
Excellence
We hold ourselves to the highest standard — not because we're perfectionists, but because our clients deserve our absolute best.
Courage
Transformation requires courage. We walk alongside our clients through the uncomfortable, the uncertain, and the extraordinary.
WISDOM & ADVISORY
Wonder & Wander is guided by a council of experienced leaders who bring deep wisdom, lived experience, and a genuine commitment to conscious business.
With 40+ years in HR and people leadership, Martin has held senior roles at Kraft Foods, Coles Myer, and the University of Tasmania, where he delivered one of the sector’s first renegotiated Staff Agreements. A founder of HRA (merged with AB Phillips in 2016), he is an accredited AICD mentor, Executive Coach, AHRI Fellow, and Chartered Member of the Institute of Company Directors. He holds degrees in Economics and Business Studies, was awarded a Fellowship of the University of Melbourne and Ormond College, and recently added children's book author to his list of accomplishments. Happily married with four children and 11 sensational grandchildren.
Strategic Experience Architect and co-founder of The Flights Club (iFLYflat) alongside Steve Hui, Steve has built a reputation for turning bold ideas into extraordinary experiences. Based in Auckland, he brings a rare blend of commercial creativity and experiential design to Wonder & Wander — ensuring every program, event, and client touchpoint is intentional, memorable, and deeply human.
THE FUTURE
COUNCIL
Every strategy we build is tested against one question: “Would the next generation be proud of this?” Our Future Council — five young humans who keep us honest, curious, and connected to what actually matters — are the unofficial conscience of everything we do.
ONE PHILOSOPHY. FIVE WORLDS.
Wonder & Wander isn't just a consultancy — it's an ecosystem. Every project, community, tool, and adventure we build is an expression of the same belief: that conscious design, human connection, and intentional living create businesses and lives worth having.
The grown-up advisory brand. We build AI strategies, design thinking frameworks, and transformative programs for SMEs and corporates who want to lead — not just keep up.
Human-centred AI coaching for individuals and small teams. The Wonder Audit, She Evolves community, and 12-week Wonder Conductor program all live here.
Where leaders gather in person. Evolve X is the community heartbeat — curated events, immersive retreats, and the space where the best ideas emerge between the sessions.
Luxe travel curated for big families who refuse to compromise. Hosted group escapes, business-class deals, and the belief that the best work happens when life is full.
Build your personalised AI stack in minutes. The free tool that maps the right AI tools to your business — no tech overwhelm, no wasted subscriptions.
Steve Pirie-Nally joined as a consultant and became a co-founder. Australia's most trusted points membership — helping business owners turn everyday spending into Business Class seats. 6,000+ customers, 1B+ points booked.
"We don't build businesses in isolation. We build ecosystems — where every part feeds the whole."
WE MEET IN PERSON.
We love AI and technology and design — but community is the future. These are the spaces where we gather, grow, and evolve together.
SARAH ON STAGE
LET'S BUILD
SOMETHING EPIC.
Whether you're ready to transform your AI strategy, elevate your brand, or gather your people — we'd love to talk.